Club Mobility Playbook
Deliver a seamless mobile experience to customers both on and off the course while gathering valuable data throughout the customer journey.
Before the round
Mobile-friendly website and app services
Give golfers multiple ways to engage with your course while researching tee times or gathering information on their mobile devices.
- Make it easy to navigate your website on mobile devices
- Expand your reach to a network of golfers searching for tee times online
- Cater directly to members by helping them track bookings and dues
- Send in-app push notifications straight to golfers’ home screens
Mobile booking and payment
59% of golfers we surveyed said they book online at least occasionally, while 15.6% always book online.
- Enable in-app booking and prepayment to streamline the process for golfers
- Allow golfers to book and pay anytime, anywhere through mobile booking
- Reduce clubhouse calls and free up staff during peak hours
- Collect customer emails and phone numbers to support re-marketing efforts
SMS messaging
SMS messages (or text messages) boast an impressive 98% open rate.
- Send timely, personalized updates directly to golfers’ mobile devices
- Keep messages short, simple and easy to draft—no design work required
- Inform golfers about news, promotions or tee time delays with ease
At the course
Mobile self check-in
Allow golfers to check in for their rounds directly from their mobile devices when they are at, or within range of, your course.
- Speed up the check-in process during busy hours with limited staff
- Minimize the need for additional staff during low-traffic periods
- Offer a viable option for golfers who prefer to avoid in-person check-ins
- Unlock upsell opportunities at the moment of check-in
Mobile F&B ordering
65% of golfers we surveyed said fast, convenient food and beverage services on the course are important.
- Display QR codes on carts, signs, and scorecards for quick menu access
- Enable golfers to order and pay directly from their mobile devices
- Maintain the pace of play by allowing golfers to order in advance
- Ensure golfers’ food is ready and waiting at the turn or halfway house
After the round
Personalized emails and promos
Leverage mobile technology to stay connected with golfers after their round, gather feedback and encourage repeat bookings.
- Send post-round questionnaires and surveys through email
- Deliver perfectly timed food and beverage, retail and golf promotions via SMS
- Invite golfers to dine at the course as they finish their round
Ready to go mobile at your facility?
Lightspeed Golf’s suite of golf management tools helps world class golf facilities leverage mobility, simplify workflows and create amazing golfer experiences before, during and after a round of golf.
About Lightspeed
Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks.
Founded in Montreal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange
and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD). With teams across North America, Europe
and Asia Pacific, the company serves retail, hospitality and golf businesses in over 100 countries.
