Powering the world’s best retailers
Use customer behaviour data to enhance your holiday retail strategy
With the holiday season approaching, it’s important that you take advantage of every insight to improve your product offering, satisfy evolving customer demands and ultimately generate more revenue.
Customer’s needs are evolving rapidly
From researching prices, to ordering click and collect, to expecting easy returns policies, customers are proving to be more price conscious and are prioritising convenience.
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Cost of living
With cost of living affecting most, many customers are keeping a keen eye out for seasonal discounts.
51% of customers shopping for clothes, footwear or accessories say great prices are the biggest influence when making a purchase decision.
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Stock availability
Shoppers are precious with their time. Rather than risk a wild goose chase, customers expect stock availability to be accurate before investing time in visiting a store.
42% of shoppers indicated that their decision to shop in-store is dependent on whether they are able to check the products’ availability online, prior to their in-store visit.
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Returns and exchanges
Even though online shopping is convenient, extra costs for returns are far more inconvenient. Reducing the barriers for returns and exchanges will make the difference between a lost prospect and a lifelong customer.
53% of customers say avoiding shipping or return costs affects their decision to shop in-store instead of online.
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Want more customer insights to fuel your holiday strategy?
Based on a detailed customer research, Lightspeed’s report on purchasing trends can help you better understand buyer behaviour and strengthen your holiday strategy.
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